Andrii Dligach
Personal information
Job Title: Professor
Academic Degree: Doctor of Economic Sciences
Academic Title: Professor
E-mail: andriidligach@knu.ua
Work experience
Teaching Experience
Department of Marketing and Business Administration, Faculty of Economics, Taras Shevchenko National University of Kyiv, Vasylkivska Str., 90 A , Kyiv , Ukraine, 03022.
KSE (Kyiv School of Economics). Professor at the Management Department.
KBS (Kyiv Business School). Visiting professor (course “Marketing”)
Lviv Business School LvBS (UKU). Permanent visiting lecturer (course “Marketing”, program “Effective management of small business”).
American University Kyiv. Visiting professor (course “Countries and Markets in a Global Economy”).
Business School MIM Kyiv (International Management Institute). Permanent visiting lecturer (courses: Strategic Management, Strategic Marketing).
National Technical University of Ukraine. Department of Industrial Marketing. Associate Professor (courses: International Economics, International Pricing).
Professional Experience
Advanter Group, Research and Consulting Agency. Founder, CEO. Advanter.ua
Coalition of business-communities for modernization of Ukraine. Head of Board.
Center for social change and behavioral economics. Founder, Head of Board, CEO.
Center for Economic Recovery. Co-founder. Developer of National Economic Strategy
Board business community. Founder.
Core team of Export strategy (Ministry of Economic Development and Trade). Expert.
NGO Civil Platform “New Country”. Co-founder, coordinator.
CDV Distribution. Business Development and Marketing director.
SMK (Software MacKiev), USA company. Director. Consultant in Marketing and Management, Development Projects head manager.
CDV Apple Computer IMC. Head of Marketing and Software division.
Special teaching activities
- Author and lecturer of the first MOOC (online) course in Ukraine (‘Brand Management’, over 8000 students), within the project “Online University”, Taras Shevchenko Kyiv National University (http://online .knu.ua/), 2013.
- Author and lecturer of the first blended learning course in Ukraine (‘Strategic marketing’), 2014.
- Author of the System-Reflexive Management concept, the concept of three-cycle management, the concept of s-brands brand management.
- Best coach and marketing consultant in Ukraine by the professional rating ‘Ukrainian Marketing Awards’, 2010.
- Best coach and management consultant by the ratings of TradeMaster.
- Member of the editorial board of professional magazine “Marketing Research in Ukraine” (published by the Department of Marketing and Advertising of the Kyiv National University of Trade and Economics), 2012-2017.
- 30 years of teaching experience. Author of 9 textbooks and about160 scientific papers in the field of marketing, strategic management, business organization, international economy.
Area of responsibility:
- Teaching of the following courses: Foreign countries economy, Behavioral economics, Strategic Management, Strategic Marketing, Marketing Pricing, Brand Management, International Pricing, Influence Marketing, Theory and Practice of Business Consulting
- Participation in scientific projects and research studies
Education and training
- 2024, November – December
LSE: London School of Economics and Political Science with the support of Ukraine-Moldova American Enterprise Fund. 4-week programme “International Relations Programme LSE IDEAS – Grand Strategy UA: Education for Victory” (London, United Kingdom)
Program “Relevance and efficiency of international economic support of Ukraine by democratic non-EU countries in the times of military turmoil” (ARIES) from Nord University Business School (NUBS) within the framework of the Research Council of Norway competition “Research Project for Young Scientists” (FRIPRO) (Bodø, Norway)
Training course “Structure of research scientific articles in indexed journals and their submission to journals” NGO “Eastern European Union of Scientists” (Ukraine)
- 2021, September – December
Ukrainian Corporate Governance Academy (UCGA). Diploma of completing the 4-month corporate program.
Stanford, CDDRL, Leadership Academy for Development, “The Role of Public Policy in Private Sector Development” Program (Ukraine).
Taras Shevchenko National University of Kyiv. Doctoral degree in Economics (“Economics and management of enterprises”), 2016.
Exeter University (UK). Fellowship. Classes of Prof. Henry Mintzberg and Prof. Jonathan Gosling.
NIMA, Netherlands Institute of Marketing (Netherlands). Fellowship in ‘Marketing’.
Warsaw Higher School of Management (Poland). Fellowship, ‘International Economy’ program.
University of Alabama, Huntsville (USA). USIA’s Community Connection program with KPMG, Advanced Technologies, Buffalo-Rock – PepsiCo, Redstone Credit Union, South Trust Bank, N.A.I.S. Internship in ‘Education, Marketing, Consulting, Strategic Planning, Teamwork, Sales’.
National Technical University of Ukraine (‘Kyiv Polytechnic Institute’). PhD degree in Economics (‘Business, Management, Marketing’), 1999.
National Technical University of Ukraine (‘Kyiv Polytechnic Institute’). Postgraduate studies in ‘Enterprising, Management, Marketing’.
National Technical University of Ukraine (‘Kyiv Polytechnic Institute’). Management and Marketing Department. Master’s Degree in Marketing (‘Industrial Marketing’), 1995.
National Technical University of Ukraine (‘Kyiv Polytechnic Institute’). Applied Mathematics Department. Master’s Degree in Applied mathematics, 1995.
Networks and memberships
Public organization “Union of Marketers of Ukraine”
UMA (Ukrainian Marketing Association). Leading expert and trainer in Marketing, Management, Strategy.
Skills
- Mother tongue(s): Ukrainian С2
- Other language(s): English C1
- Organizational skills and competencies: Strategic Management and Strategic Marketing, Systemic-Reflexive Marketing, Brand Management, Management of Complex Systems, Management of Changes, Futurology, Behavioral Economics, Marketing Research, Foreign Economies.
Publications:
Projects
2020
“National Economic Strategy of Ukraine 2030”
Expert and Group Coordinator within the development of the National Economic Strategy: creation of a complex development strategy for the country until 2030. The Project included modeling of the future development scenarios, involving behavioral analysis, inclusive discussions with representatives of the government, business and civil society, and the formation of concerted strategic vectors of economic growth.
2020–2023
“Research on the State and Prospects of Ukrainian Business”
Project Supervisor and Key Researcher in the Project for a comprehensive analysis of the business environment in Ukraine and the development of recommendations for state policy for improving the conditions for doing business in Ukraine. The study was conducted in several stages: in 2020–2021 with the support of GIZ, and in 2022–2023 together with the Innovation Development Center.
2022
“Development of anti-corruption tax reform”. Member of Expert Group
2023
“Modeling the Development of Economic Sectors”
Project Supervisor and Key Researcher. This Project involved the creation of a system-dynamic model for analyzing development scenarios for key sectors of retail, e-commerce and the personal care market. The study included behavioral analysis, identifying trends and development of the sectoral strategies.
2024
“Voice of the Civil Society”
Project Supervisor and Expert. This Project included the organization of the discussions of state policy in 40 thematic areas with the participation of representatives of government and public sector. The Project was implemented in cooperation with the European Endowment for Democracy.
2025
“Development Strategy of Taras Shevchenko National University of Kyiv for 2025–2032” created in accordance with the Law of Ukraine “On Higher Education”
Expert and Coordinator. This document forms a vision of a modern university that develops in synergy with human capital, digital technologies, the European educational space and global challenges. The Strategy outlines a vision of the University’s transformation in the context of war, economic instability and global changes.
2025
“Strategy for realizing the economic potential of Ukrainians”, “Employment Strategy”, “National Export Strategy”. Member of Expert Group
