Alla Starostina
Personal information
Job Title: Professor at the Department of Marketing and Business Administration
Academic Degree: Doctor of Science in Economics
Academic Title: Professor
E-mail: allastarostina@knu.ua
Work experience
2022 – current
Professor at the Department of Marketing and Business Administration at Taras Shevchenko National University of Kyiv
2002 – 2022
Head of the Department of International Economics and Marketing at Taras Shevchenko National University of Kyiv
1993 – 2002
Head of the Department of Industrial Marketing at the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”
- Teaching the following courses: Marketing Research; Marketing Consulting, International Markets Research, Strategic Analysis of National and International Markets, Methodology and Organization of Economic Research
- Coordination of research activities of the department
- Coordination and organization of scientific conferences and projects
- Supervision of students’ research works
Education and training
1999
Doctor of Science in Economics
Doctoral Dissertation on the topic “Methodology and Practice of Marketing Research in Ukraine”
1976
Degree in Political Economy, earning the qualification of Economist and Lecturer in Political Economy
Taras Shevchenko Kyiv State University
Networks and memberships
- Scientific editor of translations of textbooks and monographs by leading international scholars in the field of economics
- Member of the editorial boards of academic journals in Ukraine
- Head of the University Research School “Formation of Innovation and Investment Policy and the Management System for Its Implementation”
- Founder and Head of the MBA Business School at Taras Shevchenko National University of Kyiv for leaders of modern business
- Founder and Board Member of the NGO “Union of Marketers of Ukraine”
- Member of the Ukrainian Association of International Economics
- Board Member of the Union of Heads of Marketing Departments in Ukraine
Skills
Mother tongue(s): Ukrainian
Other language(s): English (C1)
Organizational skills and competencies:
- Project management, conflict management, goal-setting, research coordination, strategic planning, event organization
Computer skills and competencies:
- Microsoft Office, Google Workspace, SPSS, Classtime, Zoom
Other skills:
- Research design, data interpretation, conceptual thinking, resilience
Publications:
