International Scientific and Practical Conference “Strategic Business Management at the Turn of an Era: Trends and Challenges”

International Scientific and Practical Conference “Strategic Business Management at the Turn of an Era: Trends and Challenges”, Kyiv, October 23, 2025

http://doi.org/10.35668/2025-10-23.211

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ISBN  978-617-8800-15-4 (Online)

UDC 658:005.21:330.34

 Strategic Business Management at the Turn of an Era: Trends and Challenges [Electronic Resource] : proceedings of the International Scientific and Practical Conference, October 23, 2025, Kyiv / compiled by A.O. Starostina; Lira-K Publishing House. – Kyiv, 2025. –  223 pages.

Summary
The collection of materials contains abstracts of reports submitted to the International Scientific and Practical Conference “Strategic Business Management at the Turn of an Era: Trends and Challenges” which took place on October 23, 2025, at the Taras Shevchenko National University of Kyiv in a hybrid format. The materials were discussed during the work of 4 sections.
The organizers of the conference were Taras Shevchenko National University of Kyiv and NGO «Union of Marketers of Ukraine». The conference was dedicated to the study of modern transformations of the business environment and the search for effective solutions in a period of global shifts. The materials of the conference reflect the trends, problems and prospects of strategic business management in the new economic reality. Among the speakers at the conference were scholars from foreign universities, including: Vytautas Magnus University Agriculture Academy (Lithuania), Masaryk University (Czech Republic), University of Cagliari (Italy), Bocconi University (Italy), West Virginia University (United States of America), University of Macerata (Italy), University of Economics and Humanities (Poland), Balikesir University (Turkey), Izmir Democracy University (Turkey).

Keywords: strategic business management, digitalization, socially responsible marketing, sustainable development, AI in marketing, entrepreneurial university.

Languages: Ukrainian, English.