{"id":8990,"date":"2018-06-26T10:46:40","date_gmt":"2018-06-26T08:46:40","guid":{"rendered":"http:\/\/econom.univ.kiev.ua\/?page_id=8990"},"modified":"2025-12-20T15:29:13","modified_gmt":"2025-12-20T12:29:13","slug":"educ_programs","status":"publish","type":"page","link":"https:\/\/econom.knu.ua\/en\/departments\/ieam\/educ_programs\/","title":{"rendered":"Educational Programs"},"content":{"rendered":"<p>The\u00a0<strong>Department of Marketing and Business Administration<\/strong>\u00a0offers degree programs in <strong>Marketing<\/strong> at the <strong>Bachelor\u2019s <\/strong><em>(first cycle)<\/em>, <strong>Master\u2019s<\/strong> <em>(second cycle)<\/em>, and\u00a0<strong>Doctor of Philosophy <\/strong><em>(third cycle)<\/em>\u00a0levels of higher education.<\/p>\n<p>The Department\u2019s educational programs prepare specialists with modern economic thinking, professional methodologies, technologies, and tools required for effective marketing activities in domestic and international companies across various economic sectors, consulting and auditing firms, and public administration bodies.<\/p>\n<p>Professional disciplines are taught by representatives of one of the\u00a0<strong>first academic schools of marketing in Ukraine<\/strong>, whose faculty members are authors of the modern Ukrainian marketing concept, founders of the field\u2019s development from its early stages to the present, and creators of original teaching methods, textbooks, methodological materials, and case studies based on Ukrainian business practice.<\/p>\n<p>A distinctive feature of the Department\u2019s programs at all levels is the <strong>optimal combination of fundamental economic education<\/strong> characteristic of a classical university with <strong>practical skill development<\/strong> through unique, author-designed methodologies and decision-making tools in market and product strategy. Students gain experience in <strong>close cooperation with leading Ukrainian businesses<\/strong>, participate in\u00a0<strong>mandatory professional<\/strong><strong> \/ research<\/strong><strong> \/ teaching internships<\/strong>, attend a\u00a0<strong>number of courses taught in English<\/strong>, and take an\u00a0<strong>active part in research activities<\/strong> \u2013 including co-authorship of scholarly papers, participation in international and national competitions, and conducting primary marketing research.<\/p>\n<p>At the\u00a0<strong>Master\u2019s level<\/strong>, students may also pursue the\u00a0<strong>international educational program \u201cBusiness Administration and Consulting\u201d (instruction in English and Ukrainian)<\/strong>, which provides a <strong>double degree opportunity<\/strong> in cooperation with the\u00a0<strong>University of Macerata, Italy<\/strong>. Accredited as a\u00a0<em>model interdisciplinary international program<\/em> recognized in the European higher education area since <strong>2012<\/strong>, it enables students to participate in\u00a0<strong>tuition-free degree mobility<\/strong> at one of Europe\u2019s oldest universities.<\/p>\n<p>The program develops\u00a0<strong>research and analytical competencies<\/strong>,\u00a0<strong>managerial and consulting skills<\/strong>\u00a0in business and international relations, with a focus on\u00a0<strong>international business administration<\/strong>. A key feature of the double degree program is its emphasis not only on mastering the theory and practice of management, but also on acquiring\u00a0<strong>practical entrepreneurial skills<\/strong>\u00a0for operating in a rapidly changing business environment.<\/p>\n<p><strong>List of Academic Programs Offered<\/strong><\/p>\n<p><strong><em>Bachelor\u2019s Level <\/em><\/strong><em>(First Cycle)<\/em><\/p>\n<ul>\n<li>Field of Study:\u00a0<em>Business, Administration and Law<\/em>\n<ul>\n<li>Specialty D5:\u00a0<em>Marketing<\/em><\/li>\n<li>Educational (professionaly oriented) program:\u00a0<em>Marketing<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><em>Master\u2019s Level <\/em><\/strong><em>(Second Cycle)<\/em><\/p>\n<ul>\n<li>Field of Study:\u00a0<em>Business, Administration and Law<\/em>\n<ul>\n<li>Specialty D5:\u00a0<em>Marketing<\/em><\/li>\n<li>Educational (scientificly oriented) program:\u00a0<em>Marketing<\/em><\/li>\n<\/ul>\n<\/li>\n<li>Field of Study:\u00a0<em>Business, Administration and Law<\/em>\n<ul>\n<li>Specialty D5:\u00a0<em>Marketing<\/em><\/li>\n<li>Educational (scientificly oriented) program: <em>Business Administration and Consulting (instruction in English\/Ukrainian, double degree with the University of Macerata, Italy)<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><em>Doctor of Philosophy <\/em><\/strong><em>(PhD, Third Cycle)<\/em><\/p>\n<ul>\n<li>Field of Study:\u00a0<em>Business, Administration and Law<\/em>\n<ul>\n<li>Specialty D5:\u00a0<em>Marketing<\/em><\/li>\n<li>Educational and scientific program:\u00a0<em>Marketing<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>All programs are offered in\u00a0<strong>full-time (daytime) study mode<\/strong>, while\u00a0<strong>part-time study options<\/strong>\u00a0are also available for the Master\u2019s program (<em>Educational program \u201cMarketing\u201d<\/em>) and the PhD program (<em>Educational and scientific program \u201cMarketing\u201d<\/em>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0Department of Marketing and Business Administration\u00a0offers degree programs in Marketing at the Bachelor\u2019s (first cycle), Master\u2019s (second cycle), and\u00a0Doctor of Philosophy (third cycle)\u00a0levels of higher education. The Department\u2019s educational programs prepare specialists with modern economic thinking, professional methodologies, technologies, and tools required for effective marketing activities in domestic and international companies across various economic sectors, consulting and auditing firms, and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":60,"menu_order":51,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8990","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/pages\/8990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/comments?post=8990"}],"version-history":[{"count":39,"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/pages\/8990\/revisions"}],"predecessor-version":[{"id":35638,"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/pages\/8990\/revisions\/35638"}],"up":[{"embeddable":true,"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/pages\/60"}],"wp:attachment":[{"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/media?parent=8990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}