{"id":2812,"date":"2016-11-17T02:03:36","date_gmt":"2016-11-16T23:03:36","guid":{"rendered":"http:\/\/econom.univ.kiev.ua\/?page_id=2812"},"modified":"2025-11-07T21:11:20","modified_gmt":"2025-11-07T18:11:20","slug":"research_activities","status":"publish","type":"page","link":"https:\/\/econom.knu.ua\/en\/departments\/ieam\/research_activities\/","title":{"rendered":"Research and Publication Activities"},"content":{"rendered":"<p>The\u00a0<strong>Department of Marketing and Business Administration<\/strong>\u00a0conducts research in the field of modern marketing development, global business transformations and trends, the formation of business adaptation strategies under destabilization, and the impact of digitalization on various areas of economic activity.<\/p>\n<p><strong>Main Research Areas:<\/strong><\/p>\n<ul>\n<li>Global transformations and trends in the business environment<\/li>\n<li>Methodology and tools of market research<\/li>\n<li>Entrepreneurship and institutional factors in the realization of economic interests<\/li>\n<li>Business adaptation strategies under conditions of instability<\/li>\n<li>Digitalization and artificial intelligence in marketing and management<\/li>\n<li>Consumer behavior in crisis conditions<\/li>\n<li>Brand management and strategic marketing<\/li>\n<\/ul>\n<p>The high level of research conducted by the Department\u2019s faculty is internationally recognized. Professors and associate professors of the Department have publications in reputable international academic journals, present their findings at scientific conferences abroad (in the USA, the United Kingdom, Italy, the Czech Republic, India, Indonesia, and others), and serve on editorial boards of leading academic journals both in Ukraine and worldwide.<\/p>\n<p>Faculty members also actively participate in\u00a0<strong>international internships<\/strong>,\u00a0<strong>academic mobility programs such as ERASMUS+<\/strong>, and\u00a0<strong>scientific conferences<\/strong>\u00a0held in Poland, Germany, the United Kingdom, Finland, the Czech Republic, Latvia, and the USA.<\/p>\n<p>The Department of Marketing and Business Administration trains\u00a0<strong>highly qualified researchers<\/strong>\u00a0through <strong>PhD and doctoral programs<\/strong>. Between\u00a0<strong>2014 and 2024<\/strong>, the Department\u2019s faculty and postgraduate students have defended <strong>2 Doctoral dissertations<\/strong>\u00a0and\u00a0<strong>10 PhD theses<\/strong>\u00a0addressing current issues of international business and marketing.<\/p>\n<p>Currently, the Department focuses on\u00a0<strong>enhancing the research activities of students and postgraduate researchers<\/strong>\u00a0to identify talented youth for further study in Master\u2019s and PhD programs and to prepare highly qualified specialists with advanced analytical and strategic thinking. Students trained by the Department\u2019s faculty are\u00a0<strong>multiple winners of national competitions<\/strong>\u00a0in student research projects across various disciplines. From\u00a0<strong>2015 to 2024<\/strong>, students of the Department received\u00a0<strong>31 awards<\/strong>\u00a0at All-Ukrainian student research competitions and\u00a0<strong>15 prizes<\/strong>\u00a0at national student Olympiads.<\/p>\n<p>The Department\u2019s faculty members are authors of\u00a0<strong>monographs, textbooks, teaching manuals, and scientific articles<\/strong> published in Ukrainian and international journals, addressing current issues in marketing and economic development.<br \/>\nBetween\u00a0<strong>2014 and 2024<\/strong>, the Department published\u00a0<strong>66 monographs<\/strong>,\u00a0<strong>5 textbooks<\/strong>,\u00a0<strong>34 study guides and reference books<\/strong>, and\u00a0<strong>431 scientific articles<\/strong>, including\u00a0<strong>143<\/strong>\u00a0in international journals,\u00a0<strong>90<\/strong>\u00a0of which are indexed in international scientific databases (Scopus, Web of Science, etc.), and\u00a0<strong>121<\/strong>\u00a0in Ukrainian journals also included in such databases. Among them,\u00a0<strong>213 articles<\/strong>\u00a0were published in peer-reviewed professional journals.<\/p>\n<p><strong>Research Practice and Student Involvement<\/strong><\/p>\n<p>The goal of the research internship is to provide students with experience in\u00a0<strong>independent research work<\/strong>, mastery of research methodologies, and the deepening of theoretical knowledge in marketing, as well as the collection of empirical data for their\u00a0<strong>Master\u2019s thesis<\/strong>.<\/p>\n<p><strong>Sample Research Topics:<\/strong><\/p>\n<ul>\n<li>Analysis of international markets<\/li>\n<li>Study of consumer market behavior models in times of crisis<\/li>\n<li>Development of competitive strategies for market participants in Ukraine and abroad<\/li>\n<li>Market coverage and product positioning strategies<\/li>\n<li>Product promotion strategies<\/li>\n<\/ul>\n<p>The research of young scholars is focused on developing\u00a0<strong>recommendations for forming adaptive business strategies<\/strong> under destabilizing conditions.<br \/>\nThe expected outcome is to contribute to the\u00a0<strong>recovery and modernization of Ukraine\u2019s socio-economic development<\/strong> within global transformation processes. As part of the\u00a0<strong>double degree program<\/strong>, students annually conduct and defend\u00a0<strong>Master\u2019s theses under joint supervision<\/strong> of professors from\u00a0<strong>Italy and Ukraine<\/strong>, with opportunities to continue scientific cooperation in PhD programs and to prepare <strong>joint research publications<\/strong>\u00a0based on the results of their studies.<\/p>\n<p>Every year, the Department develops <strong>new academic courses<\/strong> incorporating <strong>modern teaching methods<\/strong>, including <strong>up-to-date situational exercises and case-based assignments<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0Department of Marketing and Business Administration\u00a0conducts research in the field of modern marketing development, global business transformations and trends, the formation of business adaptation strategies under destabilization, and the impact of digitalization on various areas of economic activity. Main Research Areas: Global transformations and trends in the business environment Methodology and tools of market research Entrepreneurship and institutional factors in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":60,"menu_order":53,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2812","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/pages\/2812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/comments?post=2812"}],"version-history":[{"count":22,"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/pages\/2812\/revisions"}],"predecessor-version":[{"id":34851,"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/pages\/2812\/revisions\/34851"}],"up":[{"embeddable":true,"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/pages\/60"}],"wp:attachment":[{"href":"https:\/\/econom.knu.ua\/en\/wp-json\/wp\/v2\/media?parent=2812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}